Getting to grips with the everyday challenges that make living sustainability complex, expensive and inconvenient.

Seeking the views, guidance, and experience of voices from across society.

Not afraid to push boundaries, test innovative ideas and be disruptive.

Tackling the structural barriers that make it difficult for people to live a greener lifestyle.

Openly sharing what we are trying, what we discover and what we deliver. There is much to be learnt on the journey that can inform others.

Maximising opportunities for learning and development for those often excluded from the environmental debate.